About Us
We connect manufacturers with the retail shelves of South East Asia — and give regional buyers a single, accountable partner for everything that happens in between.
APAC International Trading is an international FMCG consolidator, food and drink supplier and sourcing agent based in Hong Kong. We work with supermarket chains, convenience operators, importers, distributors and e-commerce platforms across South East Asia and China, giving them access to a broad portfolio of European and global brands through consolidated, mixed-SKU shipments.
Our sourcing speciality is Europe. We buy directly from producers and brand owners in Portugal, Spain, Italy, France, Germany, Greece, the United Kingdom, the Netherlands and beyond, then consolidate mixed-SKU loads in Europe for onward shipment to Asia.
For manufacturers and suppliers in Europe, we act as the bridge into the region: assessing market fit, handling regulatory and labelling requirements, identifying the right distribution partners and negotiating listings. Our consultancy work is practical and commercial — we do not deliver a report and disappear.
We also design and run trade missions for companies who want to see the market with their own eyes, with pre-qualified one-to-one buyer meetings, retail audits and interpretation arranged end to end.
Sourcing, logistics, marketing, customs and regulatory compliance sit under one roof. That is what makes us a reliable partner: fewer intermediaries, one point of accountability, and people on the ground who know how these markets actually work.
Head office and consolidation hub
Across South East Asia and Greater China
Represented across food, drink and non-food
Available through consolidated shipments